Where independence meets scale
Nobody Builds Greatness Alone
The new IMO platform for growth-driven insurance brokers and advisors.
You didn't go independent to build alone. Or to choose between freedom and scale. The Lab Platform™ activates your independence, then multiplies it through interdependence.
Stay independent
No bureaucracy. No control games. Infrastructure built around YOUR model. Scale without sacrificing freedom.
Build alongside others
Connect with 700+ advisors who share deals, not steal them. Collaborate with entrepreneurs who get it.
Proven systems work
Frameworks for starting. Playbooks for growing. Systems for scaling. Everything you need to build a firm that runs without you.
Scale without guesswork
Clear path from where you are to breaking through your plateau. Proven methodology, not trial and error. Infrastructure that actually accelerates growth.
Removing the roadblocks to your independence
It's easy to get lost in a sea of IMOs pushing control, bureaucracy, and empty promises. We filter out the noise, focus on what truly matters, and give you the clarity to scale your practice without sacrificing freedom.
Which IMO won't control me?
How do I manage Stuck at $1-2M revenue?
What's my exit strategy worth?
Which IMO won't control me?
How do I manage Stuck at $1-2M revenue?
What's my exit strategy worth?
Which IMO won't control me?
How do I manage Stuck at $1-2M revenue?
What's my exit strategy worth?
Which IMO won't control me?
How do I manage Stuck at $1-2M revenue?
What's my exit strategy worth?
Who can I collaborate with?
How do I build a sellable asset?
Where's my advisor community?
Who can I collaborate with?
How do I build a sellable asset?
Where's my advisor community?
Who can I collaborate with?
How do I build a sellable asset?
Where's my advisor community?
Who can I collaborate with?
How do I build a sellable asset?
Where's my advisor community?
ABOUT THE GREATNESS LAB
Greatness Lab—where independence meets interdependence.
No more choosing between freedom and scale. The Greatness Lab provides everything ambitious advisors need to transform practices into enterprises - sophisticated infrastructure, collaborative community, proven methodology - while you maintain complete ownership.
Scale your way. Own everything. Exit wealthier.
You Stay Independent
Keep your freedom. Access the infrastructure. Scale on your terms.
YOU EARN MORE
Double your revenue. Build an asset worth 50% more. No grinding harder.
YOU’RE NEVER ALONE
Lab hubs. Collaboration spaces. 600+ advisors who rise together.
OUR SERVICES
Nobody builds greatness alone. Access everything you need without surrendering control.
Recruiting & Onboarding
Join Greatness Lab without disruption. We handle carrier appointments, technology setup, and compliance requirements while you keep serving clients
01 Carrier contracting
02 LEADERSHIP DEVELOPMENT
03 Compliance setup
<30 day
Avg time to full platform access
Business Infrastructure
The foundation that scales with you. Tech, compliance, and systems built around YOUR model.
01 Operations Backoffice
02 Compliance & Regulatory
03 Technology systems
20+
States and 300+ carriers accessible day one
Growth Acceleration
Proven systems that help you scale your business without the guesswork.
01 STRATEGIC PLANNING
02 MARKETING & LEAD GENERATION
03 SALES OPTIMIZATION
2.3x
Average revenue increase in 18 months
Community & Collaboration
From isolation to interdependence. Build alongside peers who elevate each other.
01 LAB HUB ACCESS
02 PEER NETWORKS
03 KNOWLEDGE EXCHANGE
87%
Break their plateau within 90 days
Wealth Building
Build an asset worth 2-3x more than typical practices
01 BUSINESS VALUATION SERVICES
02 ACQUISITION SUPPORT
03 EQUITY OPPORTUNITIES
2-3x
Higher exit multiples than industry average
Leadership & Transformation
The activation methodology that breaks through plateaus. Transform from practitioner to CEO.
01 ACTIVATION METHODOLOGY
02 LEADERSHIP DEVELOPMENT
03 CEO MINDSET TRAINING
8-12x
EBITDA valuation
HOW IT WORKS Your Path to Greatness
Assessment
Where you are vs where you could be
Contracting & Roadmap
Get credentialed with carriers that match your practice and clients and create your roadmap for growth
Ongoing Access
New carriers , new products, new opportunities - we handle the relationships
700+ Advisors Already Building Together
"If you've ever considered moving from advisor to business owner, if you've ever felt you wanted to develop and train others to be great in this industry, the time saved by me joining Greatness Lab is immeasurable. The platform that already exists for you to plug in and make real impact is nothing greater."
David Globke
Founder, Lat Wealth Management
700+ Advisors Already Building Together
"I wanted to build my own firm, but I didn't want to create everything from scratch. Greatness Lab gave me the roadmap, the systems, and access to hundreds of advisors running the same model. The responsiveness is world class. I get answers in 30 minutes. They handle the backbone. I focus on building my firm."
Martin Montana
Founder, Ignite Financial Advisors
700+ Advisors Already Building Together
"Most places force you to choose: build your practice or pursue leadership. Here, I do both. We grew Tampa from 30 to 72 people in two and a half years. Now I oversee eight offices. The hardest working people here are also the most talented. That's the culture."
Gino Lavorgna
Senior Vice President, Tampa FL
Take Your Practice from Good to Great. Build Greatness Together.
Schedule a discovery call to explore if Greatness Lab is the right platform for your transformation.
