About | The Greatness Lab

Build. Own. Grow. Together.

We're the only IMO that enables your success without controlling your business. After building 600+ advisor transformations, we know one truth: Nobody builds greatness alone.

the discovery

You Achieved Independence.  Lost Your Community.

You know the story because you lived it... 

Started in an office. Built friendships. Had mentors to call. Went independent. Got freedom. Lost everyone. 
Now you've hit a ceiling. Alone. Plateaued.

The industry told you this was success. 
Nobody mentioned the isolation.

WHY WE EXIST

Help Advisors Build Great, Scalable and Sellable Firms.

We built Greatness Lab to transform independent advisors into business owners running scalable, sellable firms.

You get three things:

Coaching + Methodology that turns chaos into systems.

Complete infrastructure (marketing, technology, operations) that enables YOUR vision, not ours.

Community of Advisors building greatness together. Interdependence beats independence every time.

OUR MISSION

Transform isolated advisors into connected entrepreneurs who scale without surrendering control.

Jason Mickool

Greatness Lab Founder

WHAT GUIDE US

What We Believe

Independence shouldn't mean isolationYour best growth happens through collaboration.

Infrastructure should enable, not control. Use what helps. Ignore what doesn't.

Community multiplies capability. When advisors connect, everyone scales faster.

Your practice is yours to own. Including the equity when you exit.

Transformation requires more than tactics. It's about thinking like an owner, not a producer.
Building teams. Creating systems. Developing leaders.

OUR PROMISE

Activate your potential.

Enable your growth.

Multiply through community.

OUR TEAM

Leadership Team

Allyson Mickool

CEO

Jason Mickool

Founder

Victoria Raps

Operations Director

Michael Burt

Greatness Executive Coach

Ready to Scale Without Surrender?

You don't have to choose between freedom and resources. Join advisors building bigger together