Community & Collaboration

Build Together. Learn Together. Win Together

Advisory firms that collaborate outpace those that go it alone. Access peer masterminds, shared systems and working libraries, and live events that build accountability and collective success.

Where Could Community Accelerate Your Insurance Advisory Practice?

What would make the biggest difference right now?
Learning from financial advisors who've solved what you're stuck on
Strategic partnerships that create new revenue
Accountability from insurance advisor peers who understand your challenges
Access to documented playbooks and proven systems other advisors are using
Recognition for the business transformation you're creating
IMO events where you leave with implementable strategies
If you checked more than two, Greatness Lab's community infrastructure multiplies what you're building.
The independent insurance and financial advisors who scale fastest compress timelines by learning from peers who've solved what they're facing. They create opportunities through strategic partnerships. They maintain momentum through accountability.

Greatness Lab provides thriving community through our proprietary approaches and our Greatness Factory partnership—insurance advisor masterminds, knowledge sharing, live IMO events, recognition programs. We are invested in you and foster a learning community. A learning culture is not an accident, it is built on mission, vision, values, and the standards we help you hone and live by every day.

A Community That Builds Together: Learn From Peers. Share What Works. Grow Together.

Greatness Lab connects you with entrepreneurial advisors through structured masterminds, live events at The Greatness Factory, shared playbooks, and real accountability. Your peers have already solved what you are stuck on. Collaborate with them and compress your timeline.
Below areprograms for networking, knowledge-building, and coaching for you thrive through interdependence and strong relationships
community collaboration

Peer Masterminds & Structured Accountability

Independent financial advisors who break through plateaus learn from insurance advisor peers who've already navigated what they're facing. IMO masterminds compress your timeline—instead of spending months figuring out licensed agent recruiting or annuity sales processes, you learn from someone who already solved it.

Through our Greatness Factory partnership, we facilitate cohort-based masterminds grouped by firm size and growth stage.
You get access to:
Quarterly regional insurance advisor mastermind cohorts
Monthly virtual accountability sessions (4-6 matched advisors)
Facilitated hot seat sessions (bring your challenge, leave with solutions)
Accountability pairs matched by advisory firm model
Anonymized benchmarking data
Greatness Factory transformation integration (Coach Burt's methodology)
Choose cohort structure that fits where you are. Add intensive formats as your insurance advisory practice scales.
community collaboration

Knowledge Sharing Platform & Proven Systems Library

Every insurance and financial advisor in the network solves problems and builds systems. When someone cracks a solution, you get immediate access.
You get access to:
Centralized resource portal (on-demand webinars for insurance advisors, AI custom GPTs for advisory practices, proven playbooks, customizable templates, brand assets, implementation tools)
Monthly open forums (acknowledge top insurance agencies, celebrate wins, strategic partner insights, client success stories, industry trends, platform updates)
Office hours by strategic area (operations, marketing, sales, team building, exit planning for financial advisors)
Digital collaboration platform like Workvivo (insurance advisor networking between events)
Searchable repository organized by topic
Monthly "What's Working Now" live sessions
Your wins become insights other insurance advisors apply. Their breakthroughs accelerate your timeline.
community collaboration

Live Events, Transformation Workshops & Strategic Connections

Virtual sessions build knowledge. In-person IMO events create transformation and strategic relationships.
Through our Greatness Factory partnership, we're developing systematic event calendar for insurance and financial advisors.
You get access to:
Annual flagship IMO conference (multi-day transformation event with Greatness Factory integration)
Quarterly regional insurance advisor meetings
Specialized training intensives (annuity sales mastery, Medicare strategy, life insurance positioning)
Staff development events (marketing director training, operations team optimization)
Female advisor leadership events (peer networking for women in insurance and financial services)
Greatness Factory live experiences (Coach Burt's transformation events)
Event recordings and follow-up packs
Practice lab intensives (seminar design, webinar flows, offer structure)
Insurance advisory firms return with materials in hand, strategic partnerships formed, proven moves to implement.
community collaboration

Recognition Programs & Growth Celebration

Traditional IMOs recognize annuity production numbers. We celebrate insurance advisory firm transformation—the scalable practices you're building, the licensed agents you're developing, community contributions you're making.
You get access to:
Monthly "Best of the Best" recognition program (top-performing insurance and financial advisory firms with professional graphics, social media features—expanding to best firm, best practice, best transformation)
Recognition at monthly open forums
Annual recognition at flagship IMO conference
Social media recognition campaigns
Success story features with complete media kit
Pre-written press blurbs for your website
From monthly features to annual IMO conferences, advisors building the most valuable practices get the greatest visibility.

Flexible Personalized Services for Growing Advisory Practices

Choose the support you need without surrendering control of your business. 
You decide which services make sense for your practice today and add more as you scale. We're built to support your growth, not dictate how you run your business. With accountability and performance monitoring, you can always adjust as you scale.
THE GREATNESS LAB

Featured Transformations

Lat Wealth Management
David Globke - Founder of Lat Wealth Management
"If you've ever considered moving from advisor to business owner, if you've ever felt you wanted to develop and train others to be great in this industry, the time saved by me joining Greatness Lab is immeasurable. The platform that already exists for you to plug in and make real impact is nothing greater."
DAVID GLOBKE
5 Year Projection (2025 - 2030)

$3.5M

$5M

20+ years
Finance
25
Advisors
Projections based on stated goals, not actual results. Individual results will vary.​
Ignite Financial Advisors
Martin Montana founder of Ignite Financial Advisors in Tampa Florida
"I wanted to build my own firm, but I didn't want to create everything from scratch. Greatness Lab gave me the roadmap, the systems, and access to hundreds of advisors running the same model. The responsiveness is world class. I get answers in 30 minutes. They handle the backbone. I focus on building my firm."
Martin Montana
Year 1 Projected Goals

$1.8M

$3M

600 - 1,000
Clients
20 - 25
Advisors
Year 1 goals represent projections based on stated targets, not actual results. Individual results will vary.
Florida Financial Advisors
tommy nickerson executive vice president florida financial advisors
"Take a chance on it. You don't know what you don't know. Everything I've learned so far has taught me that there's really no better place than this organization if you want to get to the next level or you just want to get better at what you're currently doing."
TOMMY NICKERSON, FFA Sr. Vice President
The Journey Over 8 years (2018 - 2025)

Built the most productive market in FFA

0 → 76
Members
400+
Advisors
Results represent actual performance over the stated period. Individual results will vary.

Common Questions About Greatness Lab's Community & Collaboration

Why does the Greatness Lab IMO community matter for independent insurance and financial advisors who want to scale their firms?

Independent insurance and financial advisors hit plateaus because they're solving licensed agent recruiting, Medicare pipeline development, and annuity sales systematization in isolation. When you're stuck on hiring producers or building systematic FIA sales processes—another insurance advisor in the network already solved it. IMO peer networks compress your timeline from months to days. Strategic partnerships between financial advisory firms create cross-referral revenue in complementary insurance markets.

Choose elements that serve your advisory practice priorities now. Some insurance advisors start with monthly open forums and resource portal, adding quarterly regional meetings as they scale their firms. Others prioritize in-person IMO networking from day one. Engage at the level that makes sense for your firm size. There are some basic events that are highly recommended for each independent advisor such as: Monthly Open Forums, access to knowledge library, participation in community portal.

Traditional IMOs focus on production—recognize top annuity writers, push carrier product training, create competition for rankings. Our community focuses on insurance advisory practice transformation through our Greatness Factory partnership. You're learning from financial advisors systematically scaling agencies into valuable businesses. The model changes everything. We grow when you grow, and every advisor's success strengthens the community for everyone.
Coach Burt's Greatness Factory provides systematic transformation methodology, live experiences, and leadership development that makes insurance practice growth sustainable. As a Greatness Lab advisor, you get access to his community, events, and proven frameworks—complementing the insurance business systems we provide with mindset development and leadership transformation.
Start with regular open forums, knowledge platform, and occasional IMO events. The community has entry points for every stage—from solo insurance producers building their first team to those running 20+ person financial advisory firms. Add mastermind participation as you grow.
Yes. The platform connects insurance advisors who complement your business—geographic partnerships for Medicare or annuity business, specialty referrals between life insurance and P&C practices, joint ventures for new market expansion. Many financial advisory firms create significant revenue through collaborations that emerge from community connections.
Recognition provides third-party credibility for recruiting insurance agents, hiring licensed producers, and building market authority. When you're featured in "Best of the Best" as a top insurance advisor, that becomes content for your website, social proof when recruiting agents to your firm, and validation when hiring key people.

Grow Through Interdependence

Build your insurance and financial advisory practice alongside peers who multiply what you're creating. Be a part of a greater culture.
Scale Without Surrender
9 simple questions about your practice. Most financial advisors and insurance brokers can’t answer them. Can you?
The Practice Check-Up — takes 10 minutes