Rapid Growth

BUILD IT. SCALE IT. MULTIPLY IT.

Discover How Tommy Nickerson Grew a Practice from Zero to $35M+ and Now Develops Leaders Across the Country
The Point

One desk in an apartment. Now developing the financial advisory leaders who build the next practices.

Team Members
0 → 76
Annual Production
$35M+
To Build Jacksonville
3.5 Yrs
Advisors Now Overseen
400+
Rapid Growth
“One different decision, one different move, one different choice about who to listen to could have changed everything for me.”
Tommy Nickerson
Executive Vice President, Florida Financial Advisors
Quick Facts

Location:

Jacksonville, FL

Role:

Executive Vice President

Background:

No prior financial services experience

The Bet

Tommy Nickerson will tell you he might be the luckiest person you’ve ever met. But luck came down to one decision: investing in the right people.

“One different decision, one different move, one different choice about who to listen to could have changed everything for me.”

When Tommy connected with Jason and Allyson Mickool, he had no financial services background and no industry connections. He bet on the people.

“I took a chance on Jason and Allyson. Here’s something I’ve learned: you invest in people, and that works just as much upwards as it does downwards. You have to think about who you’re investing in above you as a coach or mentor.”

What the Platform Gave Him

Access to Leadership

“This past Saturday, I had an advisor book time with me. We sat there for an hour and a half, went through business processes, case design, marketing strategies. I’m sitting there having a coffee at my house, and I’m accessible to him. I don’t think at most companies you could book into the senior executive’s calendar on a Saturday morning. He booked that with me two days beforehand.”
That’s how Tommy was coached. That’s how he coaches now.

Systems That Scale

“If I started a pizza shop today, what do I do? I make pizza and I sell pizza. That’s really all that matters. Sometimes when people are building a business, they think about everything but making pizza and selling pizza. They worry about the marinara sauce or the lighting. Focus on the key activities that drive your bottom line.”

Interdependence Over Independence

“A lot of times, people chase independence. They think that’s the end of the line. They run towards being independent, where they no longer need anybody. A lot of people make this mistake where they stop there. That last place is interdependence. I have autonomy in my decisions, but I also have other people I can lean on, share insights with, and gain feedback from.”

Jacksonville: The Proof

Tommy started in an apartment living room with a computer and a desk.

“It was me by myself. I was hiring people, gaining clients, figuring out what it took to build something here.”

That first year: $1.2 million in production. Today: 76 people and $35 to $40 million. One of FFA’s largest offices.

“It was quite an adventure. I was jumping real estate every six months, trying to convince people I only needed an office for 10 people, and then tomorrow saying, just kidding, I need double the space.”

The Leadership Factory

Jacksonville was just the start. Philadelphia needed help. Tommy packed his bags. Today Philadelphia has 60 people. He’s developed markets from Orlando to Providence to Texas, with Denver underway.

About a year ago, Tommy stepped out of his day-to-day role in Jacksonville and put someone else in charge.

“The guy that took over Jacksonville, Adam, was developed by another leader out of Atlanta named Daniel. Daniel built Atlanta to 60 people in three years. That’s how it works here. Leaders develop leaders who develop more leaders.”
Every leader at FFA still works with clients.
“All of us, including myself, are still in the role of working with clients. We still do the job we ask other people to do. We don’t ever ask people to do things that we ourselves have not completed or achieved or are continuing to do today.”

Tommy's Message

“Take a chance on it. You don’t know what you don’t know. Everything I’ve learned so far has taught me that there’s really no better place than this organization if you want to get to the next level or you just want to get better at what you’re currently doing.”
Tommy Nickerson Executive Vice President, Florida Financial Advisors
The unique experiences and relative success of Tommy Nickerson may not be representative of the experience of all financial professionals. Results from the use of the concepts and strategies shared are no guarantee of your future success.
A MESSAGE FROM TOMMY
"Take a chance on it. You don't know what you don't know. Everything I've learned so far has taught me that there's really no better place than this organization if you want to get to the next level or you just want to get better at what you're currently doing."
tommy nickerson executive vice president florida financial advisors
Tommy Nickerson
Executive Vice President, Florida Financial Advisors
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