The Explanation of Value

Name: The Explanation of Value
Start: 2026-05-26T11:00:00+00:00
End: 2026-05-26T12:00:00+00:00

Most advisors can do the work. Far fewer can explain why it matters. If a prospect cannot clearly understand what you do, why it is different, and why it is worth paying for, they will default to whoever is cheapest or most familiar. This session teaches you how to close that gap.

Who it's for:

Advisors who are strong at delivery but know they are losing opportunities because they cannot articulate their value in a way that moves people to act.

In this session, you’ll get:

Why most value propositions fail, and the common mistakes that make advisors sound exactly like every other advisor in the room
A structure for explaining what you do in a way that creates clarity, urgency, and confidence in the prospect’s mind before you ever talk pricing
How to tailor your explanation of value for different audiences, whether you are sitting across from a business owner, a retiree, or a referral partner who needs to understand what you do well enough to send people your way

What Leaders Are Saying:

Micheal Burt is the real deal when it comes to coaches. He will teach you how to build, grow, scale, and get major spikes in your business like no other.

Grant Cardone

Creator of the 10X Rule

Jason is not your typical speaker. His no-fluff, no-nonsense approach is backed by real systems and real processes. He teaches from a place of doing, not theory.

Chase Gruening

Founder & CEO of GHW

Very few in the world are as qualified as Coach Micheal Burt to activate the prey drive in people to pursue their potential.

Ed Mylett

Register for Free

Replay access available for Greatness Lab Members