Greatness Lab
Membership

A coaching + growth platform for financial advisors and insurance professionals who want ownership, growth, scale, freedom, and more
Hero image for membership page
ABOUT THE GREATNESS LAB

Welcome to Greatness Lab

a private coaching and growth community where independent entrepreneurial financial advisors, insurance professionals and agency principals, and executives come together to grow as leaders mentally, relationally, and financially.
Two ways in. Begin as a GL Member, or step into the Full Ecosystem.
membership-positioning-image
POSITIONING

A Growth Ecosystem For Financial Advisors And Insurance Professionals Ready To Lead And Scale.

Built for financial advisors and insurance professionals who want more clarity, confidence, and consistency in how they lead, grow, and build wealth.
Here, you'll grow as a leader with coaching from Jason Mickool and Coach Micheal Burt, founders and thought leaders who've built what you want, scaled what you want, and exited when they were ready. Now they're focused on one thing: helping you build your platform. Learn from elite guest mentors, and connect with producers who are serious about becoming the person capable of their next level of success.

Choose Your Path

GL Member

$395
Coaching and community
WHAT YOU GET
GL Member is for advisors who want to grow as leaders and connect with producers who think bigger and build better. It is the coaching and the community.

Full Ecosystem Member

$10,000
All of GL Member plus the full GL platform
EVERYTHING IN GL MEMBER,
PLUS THE FULL GL PLATFORM
Full Ecosystem Member is for advisors who are done building from scratch. You get the GL infrastructure, the team, and the systems behind a national advisor enterprise.

What You Get as a GL Member

Your GL Member access is built to keep you moving forward as a leader, a platform builder, and a wealth creator.
Membership benefits illustration image

Activation Events

Your membership gives you access to Greatness Lab's signature Activation Events at The Greatness Factory in Nashville. Immersive experiences designed to accelerate your growth as a leader and platform builder.
Membership benefits illustration image

Private Advisor Network

Connect inside our members-only community. Collaborate with advisors who think like owners, find accountability partners, and build relationships with producers who are scaling alongside you.
Membership benefits illustration image

Exclusive Access & VIP Benefits

Members receive early access to new programs, Greatness Lab events, and platform resources. Plus priority invitations to in-person experiences and direct access to the team.
Membership benefits illustration image

Monthly Coaching And
Strategy Experiences

Join live coaching sessions and livestreams with Jason Mickool, Coach Micheal Burt, and guest experts designed to keep you sharp, focused, and accountable.
Membership benefits illustration image

Greatness Lab Portal

Can't attend live? Stream all sessions, coaching replays, and trainings anytime inside your private member portal. Access resources, recordings, and tools that help you execute faster.
Is This For You

Greatness Lab Membership is for you if...

You're Done Playing Small: If you're tired of working harder for the same results and of surface-level networking and want real conversations that move the needle. The kind that challenge your mindset, sharpen your skills, and multiply your opportunities.

You're Tired of Building Alone: Every year, same ceiling. Every day, same grind. You know there's another level, but isolation is keeping you stuck.

You Want To Build Something Worth Owning: A sellable asset. A real exit strategy. A business that works without you grinding every day.

You're Ready: To think bigger, execute faster, and surround yourself with financial advisors and insurance professionals who expand your vision of what's possible.

You Want Access: To elite coaching, a network of serious producers, and the the infrastructure to build a business that creates real freedom and real wealth.

What Top Experts Are Saying About Our Founders

"Coach Burt is the coach of all coaches. There is no better words to describe you than PREY DRIVE."

Sharon Lechter
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
What Top Experts Are Saying About Our Founders

"Micheal Burt is the real deal when it comes to coaches. He will teach you how to build, grow, scale, and get major spikes in your business like no other."

Grant Cardone
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
What Top Experts Are Saying About Our Founders

β€œJason is a true leader β€” someone who not only understands the financial services industry at a deep and meaningful level but knows how to translate that knowledge into real growth... In my entire career, I have never seen a firm grow in every single measure the way that Florida Financial Advisors has.”

Mike Vietri
Chief Distribution Officer for AmeriLife
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
What Top Experts Are Saying About Our Founders

"Jason is not your typical speaker. His no-fluff, no-nonsense approach is backed by real systems and real processes. He teaches from a place of doing, not theory, and challenges people to extend how they think and execute."

Martin Montana
Founder & CEO of GHW
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
Client testimonial profile image
JOIN NOW

Your Seat At The Table Is Waiting. Claim It Now

Advisors are already building together. Your seat in the community is waiting. Join advisors who are building bigger, together. Space is limited and membership is reviewed on a rolling basis.
FAQ

Still Have Questions

We get it. Making the right move matters. Here are a few common questions we get from prospective members:

What does GL Member include at $395?

GL Member is $395. It gives you the community, monthly coaching, quarterly bootcamps, the online academy, activation events, and the GL network. The Full Ecosystem Member tier is a separate path at $10,000 for advisors ready to build on the full GL platform.

GL Member is the coaching and the community. Full Ecosystem Member includes everything in GL Member and adds the full GL platform: the IMO, Broker Dealer, and RIA infrastructure, direct shadowing from Jason and his team, recruiting support, compliance backing, marketing and creative built for you, lead generation, the technology stack, and the operational team that handles the back office.

Yes. GL Member requires no changes to your current setup. You can experience the community, the coaching, and the events without disrupting anything. If you later decide to explore Full Ecosystem Member, that conversation happens when you're ready.

Greatness Lab is built for advisors who are already producing but know there's another level. If you're serious about building a platform, you'll be in the right room.

Coaching sessions cover leadership development, business scaling, team building, and wealth creation. The focus is on transforming your business into a platform you can scale or sell. And, to help you reach new heights in you leadership powers

Independent financial advisors and insurance professionals, insurance professionals, agency principals, and producers serious about building platforms. 700+ financial advisors who share ideas, collaborate on cases, and grow together.

This one is built by people who've done what you want to do. Built, scaled, exited. And now they're focused on helping you do the same.

Not ready to join?

Start by attending an upcoming event to experience the community firsthand.
Scale Without Surrender