Free Book + Live Series. 
Pre-Launch: Free Book Toolkit Built to Lead, Built to Scale is the playbook from job to business to platform.
Most people build a job and call it a business. Fewer build a real business. Fewer still build a platform,
the kind that runs without them and is worth buying. This book shows you how to get there.
– Jason Mickool
Two pieces. Both yours. Built to work together from the moment your order ships.
Wednesdays September 16 through October 7, 2026 · 4:30 PM CT / 5:30 PM ET
How to attract and select the people who let a business grow beyond its founder, and why hiring for eagerness over readiness builds the bench you need.
How to develop leaders on purpose so the organization produces its own next generation instead of depending on a few key people
the operating systems, scorecards, and rhythms that let a business run without the founder in every decision, and that raise what the business is worth.
How larger, better-structured cases change the economics of the business and compound results over time.
Phase 1 The garage years.
Phase 2 
Phase 3 Replace heroes with rhythm.
Phase 4 
The Man Who Walked It Founder & CEO, Florida Financial Advisors · Founder, Greatness Lab · Best-Selling Author
Jason Mickool is a builder and leader in insurance and financial services, and the best-selling author of Built to Lead, Built to Scale. He has spent his career running and growing businesses in the industry, with Florida Financial Advisors as the headline of that work: Inc. 5000, $38M+ in EBITDA, $400M valuation, exited in a nine-figure transaction. He remains Founder and CEO.
He also runs Greatness Lab, where he is opening the operator’s playbook to advisors and insurance professionals building their own. He founded Take The Power Back, the career platform that connects ambitious students directly with founders, startups, and growth companies hiring outside the traditional university career services path. He owns Origen, a Tulum-inspired coastal Mexican restaurant where people gather around food that matters.
An operator and speaker who has been in the seat, Jason brings the same clarity and discipline that drove his success in business, with practical frameworks leaders can apply immediately.
The Journey
The Five Levels of Leadership and how to identify each one in your team this week
Why eagerness over readiness defines your first five hires
The two most powerful words in leadership and when to use them
Jason and Coach Micheal Burt walk through the four levers that move you from operator to owner. Real questions. The answers they would give a paying client.
W1 · Wed Sep 16 · 4:30 PM CT / 5:30 PM ET · Recruiting to Scale: how to attract and select the people who let a business grow beyond its founder, and why hiring for eagerness over readiness
builds the bench you need.
W2 · Wed Sep 23 · 4:30 PM CT / 5:30 PM ET · Leadership Development Factory: how to develop leaders on purpose so the organization produces its own next generation instead of depending on a few key people
W3 · Wed Sep 30 · 4:30 PM CT / 5:30 PM ET · Systems That Drive Valuation: the operating systems, scorecards, and rhythms that let a business run without the founder in every decision,
and that raise what the business is worth.
W4 · Wed Oct 7 · 4:30 PM CT / 5:30 PM ET · Power of Case Size: how larger, better-structured cases change the economics of the business and compound results over time.
Tell us where to send it. We will email your Zoom links for the series
