THE GREATNESS LAB
Coach Michael Burt & Jason Mickool
The annuity sales system behind $600 million in production across 700+ advisors and 6 regional brands. Two days breaking down how to position, close, and scale annuity revenue, led by the team that built it. In-person at the Greatness Factory or live stream from anywhere.
Coach Michael Burt & Jason Mickool
The annuity sales system behind $600 million in production across 700+ advisors and 6 regional brands. Two days breaking down how to position, close, and scale annuity revenue, led by the team that built it. In-person at the Greatness Factory or live stream from anywhere.
The annuity sales system behind $600 million in production across 700+ advisors and 6 regional brands. Two days breaking down how to position, close, and scale annuity revenue, led by the team that built it. In-person at the Greatness Factory or live stream from anywhere.
Frequency Is Your Future explores how mindset, habits, and consistency shape results. Learn how to raise your personal and professional frequency to attract better opportunities, stronger relationships, and sustained success over time.
Coach Michael Burt & Jason Mickool
Objection Handling teaches how to confidently address resistance and move conversations forward. Learn proven strategies to reframe objections, build trust, and close deals by responding with clarity, control, and precision.
Follow-Up Systems That Convert: The Art of Follow Up and Closing breaks down how disciplined communication and strategic persistence turn conversations into decisions. Learn how to stay top of mind, eliminate stalls, and consistently bring deals to a close.
The Explanation of Value teaches how to clearly communicate what you do, why it matters, and why it’s worth paying for. Learn how to articulate value with confidence, eliminate confusion, and move prospects to decisive action.
Coach Michael Burt & Jason Mickool
The Process & Systems to Scale?: breaks down how structure, discipline, and repeatable systems drive consistent results. Learn how to follow a proven process, eliminate randomness, and execute with clarity to scale performance and outcomes.
How Clients Make Decisions reveals how people think, evaluate risk, and choose. Learn how to guide conversations, reduce hesitation, and help others move to confident decisions without pressure or manipulation.
Coach Michael Burt & Jason Mickool
The annuity sales system behind $600 million in production across 700+ advisors and 6 regional brands. Two days breaking down how to position, close, and scale annuity revenue, led by the team that built it. In-person at the Greatness Factory or live stream from anywhere.
Strategic Outreach for Practice Growth breaks down how to build intentional relationships that create momentum. Learn how to connect with purpose, communicate with precision, and turn conversations into trust, influence, and opportunity.
Mid-Year Practice Recalibration is a strategic reset to assess performance, refocus priorities, and realign execution. Learn how to correct course, eliminate drift, and set a clear plan for stronger results in the second half of the year.
Going Pro is about making the decision to stop dabbling and start dominating. Learn how top performers raise standards, lock in discipline, and execute like professionals, every day, regardless of mood, pressure, or circumstance.
Million Dollar Follow Up teaches how disciplined, intentional follow up creates massive opportunity. Learn how top producers stay top of mind, move prospects to action, and turn simple conversations into six- and seven-figure outcomes.
Coach Michael Burt & Jason Mickool
Building, Growing, Scaling, Exiting is about playing the long game. Learn how to build it right, grow it fast, scale it smart, and exit it strong—so the asset you create pays you long after you stop pushing it.
Strategic Outreach for Practice Growth in Selling teaches how to connect with intention, lead conversations, and create trust that converts. Learn how top producers use strategic connection to move people, create certainty, and close at a higher level.
Coach Michael Burt & Jason Mickool
The annuity sales system behind $600 million in production across 700+ advisors and 6 regional brands. Two days breaking down how to position, close, and scale annuity revenue, led by the team that built it. In-person at the Greatness Factory or live stream from anywhere.
Acres of Diamonds: Follow Up After the Sale shows how the real money is made after the deal. Learn how top producers deepen relationships, create repeat business, and unlock hidden revenue through disciplined post-sale follow up.
Coach Michael Burt & Jason Mickool
The Exit is about building with the end in mind. Learn how pros structure, scale, and position a business so when it’s time to exit, they do it on their terms, with leverage, options, and maximum payout.
Person of Interest is about becoming someone people pay attention to. Learn how to stand out, create curiosity, and position yourself so opportunities, conversations, and deals start coming to you—without chasing.
Building a Repeatable Referral Engine teaches how to turn satisfied clients into a predictable flow of new business. Learn how top producers activate relationships, follow up with intention, and create a system that generates referrals on demand.
The annuity sales system behind $600 million in production across 700+ advisors and 6 regional brands. Two days breaking down how to position, close, and scale annuity revenue, led by the team that built it. In-person at the Greatness Factory or live stream from anywhere.
Coach Michael Burt & Jason Mickool
Lessons Learned on the Road to a $100 Million Exit is the unfiltered truth from the climb. Learn the decisions, disciplines, and pivots that actually move the needle when you’re building to scale, create leverage, and exit at the highest level.
Relationship-Driven Practice Growth is about showing up, engaging, and playing to win. Learn why proximity, persistence, and pressure separate producers from pretenders, and how real business is won through action, not theory.
The Big Table and Quantum Leaps is about thinking bigger and moving faster. Learn how elite performers position themselves for exponential opportunities, make decisive moves, and create massive jumps in income, influence, and access by playing at a higher level.
Coach Michael Burt & Jason Mickool
Negotiating and Closing teaches how to control the conversation, protect value, and bring deals to a decision. Learn how top producers negotiate with confidence, eliminate stalls, and close without discounting or desperation.
Articulating a Clear Value Proposition teaches how to clearly and confidently communicate what you do, why it matters, and why it’s worth paying for. Learn how top performers explain value in a way that creates certainty and drives decisions.
Business Is a Sport: Play to Win is about bringing intensity to the game. Learn how top performers train harder, execute faster, and compete with purpose—because in business, the scoreboard always tells the truth.
Year-End Reset and Strategic Positioning is about closing strong and setting up your next breakout. Learn how to evaluate the year, eliminate what’s not working, reset priorities, and enter the new year with clarity, energy, and a winning plan.
Coach Michael Burt & Jason Mickool
Reset the Mechanism is about fixing what’s broken and re-engaging what drives results. Learn how top performers recalibrate habits, sharpen focus, and re-activate the internal mechanisms that produce consistent performance and momentum.
Reset, Reboot, and Re-Calibrate is about getting back to what works. Learn how to strip out noise, rebuild momentum, and realign habits, focus, and execution so you finish strong and move forward with clarity and power.
Need help with registration or access?
Email [email protected] or call (813) 333-1683.
THE GREATNESS LAB
Becoming the Advisor of Influence in Your Market: How to Become Known in a Saturated World breaks down how to cut through noise, position authority, and stand out with clarity. Learn how to build credibility, attract opportunity, and become the person people recognize and seek out.
Coach Michael Burt & Jason Mickool
Environments That Activate Drive reveals how physical, cultural, and operational environments influence performance. Learn how top performers design spaces, standards, and rhythms that ignite focus, urgency, and sustained execution.
Coach Michael Burt & Jason Mickool
The annuity sales system behind $600 million in production across 700+ advisors and 6 regional brands. Two days breaking down how to position, close, and scale annuity revenue, led by the team that built it. In-person at the Greatness Factory or live stream from anywhere.
The Language of Winning vs. Losing breaks down how words, tone, and mindset shape outcomes. Learn how top performers communicate with clarity and conviction, and how subtle language patterns either drive momentum or sabotage results.
Coach Michael Burt & Jason Mickool
Recruiting, Training, Development breaks down how to attract the right people, train for performance, and develop leaders who execute. Learn proven systems for building teams that grow, scale, and sustain results.
Building an Agile, Scalable Practice teaches how to outpace competitors through differentiation, agility, and rapid execution. Learn how to move faster, adapt quicker, and convert speed into market leadership.
The Habits of the Top 1% reveals the disciplines, decisions, and execution standards elite performers follow daily. Learn how consistent habits compound into higher income, influence, and long-term competitive advantage.
Turning Talent into Capital exposes why skill alone doesn’t guarantee success. Learn how to convert talent into revenue, position your value, and access capital, partnerships, and opportunities that fuel sustainable growth.
Inside the Mind of a MONSTER breaks down how elite performers think, decide, and execute at the highest level. Learn the mindset, standards, and internal drive that separate top producers from the average, and how to activate it in yourself.
The Activation of Prey Drive teaches how to awaken urgency, focus, and competitive intensity. Learn how top performers activate drive, eliminate hesitation, and execute with speed and precision to pursue targets, close gaps, and win consistently.
Habits of the Top 1% reveals the daily disciplines, decision-making patterns, and execution standards elite performers use to win. Learn how small, repeatable habits create massive advantages in performance, income, and leadership.
Coach Michael Burt & Jason Mickool
What Is The Greatness Lab? is an inside look at the operating system behind high performers. Learn how The Greatness Lab develops skill, discipline, and execution through structured coaching, accountability, and real-world application to drive measurable growth.
