BUILT TO SCALE BOOTCAMP

BUILD LEADERS · BUILD VALUE · BUILD FREEDOM

The System That Turned One Advisor Into A Six-Brand, $818M Platform.

Name: Built to Scale Bootcamp | Oct 8-9
Start: 2026-10-08T10:00:00+00:00
End: 2026-10-08T15:00:00+00:00
Location: In-Person at The Greatness Factory of Nashville or Virtual

How you see yourself is how you build your business. See the whole system. Build your plan. Leave knowing your next move.

October 8-9, in-person in Nashville or virtual, with Jason Mickool, whose new book Built to Lead, Built to Scale maps the system he built and still leads today: Florida Financial Advisors and its six brands, an affiliate network, and Greatness Lab, and Coach Micheal Burt, who has coached thousands of top producers, entrepreneurs, and executives to their next level, including Jason’s own advisor force.

Built in the trenches.
Here is what the system produced.

Advisors, From Zero in Eight Years

0 +

Locations Running One System

0 +

Annual Revenue and Growing

$ 0 M

Total Premium in 2025, Up From $13.9M In 2018

$ 0 M

“Everybody who walks into that room is capable of more. Most have never seen what more looks like.”

- Jason Mickool

You cannot build
what you have never seen.

You already work hard. The question is what the work is building. These two days put you inside an $818M platform: the real numbers, the real recruiting engine, and the person who built it. Once you have seen it, you can build your version.

What You Walk Away With

You leave with the first working version of your plan.

Your One Big Move
The one change that grows your business fastest, with a start date on it
Your People Engine
The five-stage recruiting system that filled six brands
Your Leadership Path
How producers become leaders who build without you
Your Scoreboard
The formulas and the three to five numbers that run the business
Your 90-Day Plan
What you start first, what comes next, and when

You start all five in the room. You leave with the first working version of each, and your next move clear.

How the two days work

Between sessions you work on your own plan at your table. You leave with a working first draft and 90 days mapped to build it out.

"Amateurs wait for motivation. Pros create momentum."

- Coach Micheal Burt

MEET YOUR LEADERS

Jason Mickool

Founder, Florida Financial Advisors and Greatness Lab

He was fired three times and reorged out of an executive job. Then he built what he still leads today: Florida Financial Advisors and its six brands, an affiliate network, and Greatness Lab. The platform did $818M in total premium in 2025, up from $13.9M in 2018, and runs 800+ advisors across 28+ locations with $82 million in annual revenue. His new book, Built to Lead, Built to Scale, maps the build. He teaches it from the inside.

Coach Micheal Burt

America's Coach and Founder, The Greatness Factory

A former championship coach who has spent 35 years coaching top producers, entrepreneurs, and executives, including Jason’s own advisor force. Wall Street Journal bestselling author of 24+ books, including Flip the Switch, host of The Bigger Table podcast, and builder of an eight-figure coaching enterprise of his own. Grant Cardone calls him the real deal. He is the coach coaches call, and in this room he does what he does best: coach you, live.

What They Say

“In my entire career, I have never seen a firm grow in every single measure the way that Florida Financial Advisors has.”

— Mike Vietri, Chief Distribution Officer, AmeriLife

“Jason is not your typical speaker. His no-fluff, no-nonsense approach is backed by real systems and real processes. He teaches from a place of doing, not theory.”

— Chase Gruening, Founder and CEO, GHW

“Very few in the world are as qualified as Coach Micheal Burt to activate the prey drive in people to pursue their potential.”

— Ed Mylett, Peak Performance Expert

Pick your seat

In-person seats in Nashville are limited.

In-Person at The Greatness Factory

~~$1,500~~ FREE

Both days in the room with Jason and Coach Burt. Live coaching and hot seats at your table. The workbook, printed. A table of builders like you.

Virtual by Zoom

~~$750~~ FREE

Both days streamed live. You work every exercise in real time. The workbook, digital.

FAQ

Questions, Answered

Who is this bootcamp for?

Financial advisors, insurance professionals, and firm owners who want to grow past personal production. Solo advisors, small teams, and established firms all build the same plan at their own scale.

What is the difference between in-person and virtual?

Both run live on October 8-9. In-person seats are at The Greatness Factory of Nashville and are limited. Virtual attendees join by Zoom and work every exercise in real time.

Where is The Greatness Factory?

Downtown Nashville. Venue details: https://thegreatnessfactory.com/venue-nashville. Hotels and travel: https://planner.coachburt.com/nashville-travel-guide.

Do I need a team before I come?

No. If you are solo, you leave with the map for your first hires. If you have a team, you leave with the plan for turning them into leaders.

What should I bring?

Since this is a working bootcamp, it helps to have a few of your own numbers: last year's production, your team size, and your new clients over the last 12 months. The plan you build comes from your business, not a sample.

Can I bring my team?

Yes, and you should. The plan you build lands faster when the people who will run it with you build it next to you. Each person registers for a free seat, and we seat teams together.