Greatness Lab
Membership

A coaching + growth platform for financial advisors and insurance professionals who want ownership, growth, scale, freedom, and more
ABOUT THE GREATNESS LAB

Welcome to Greatness Lab

a private coaching and growth community where independent entrepreneurial financial advisors, insurance professionals and agency principals, and executives come together to grow as leaders mentally, relationally, and financially.
POSITIONING

A Growth Ecosystem For Financial Advisors And Insurance Professionals Ready To Lead And Scale.

Built for financial advisors and insurance professionals who want more clarity, confidence, and consistency in how they lead, grow, and build wealth.
Here, you'll grow as a leader with coaching from Jason Mickool and Coach Micheal Burt, founders and thought leaders who've built what you want, scaled what you want, and exited when they were ready. Now they're focused on one thing: helping you build your platform. Learn from elite guest mentors, and connect with producers who are serious about becoming the person capable of their next level of success.

What You Get as a Member

Greatness Lab membership is built to keep you moving forward as a leader, a platform builder, and a wealth creator. Here's what your membership unlocks:

Activation Events

Your membership gives you access to Greatness Lab's signature Activation Events at The Greatness Factory in Nashville. Immersive experiences designed to accelerate your growth as a leader and platform builder.

Private Advisor Network

Connect inside our members-only community. Collaborate with advisors who think like owners, find accountability partners, and build relationships with producers who are scaling alongside you.

Exclusive Access & VIP Benefits

Members receive early access to new programs, Greatness Lab events, and platform resources. Plus priority invitations to in-person experiences and direct access to the team.

Monthly Coaching And
Strategy Experiences

Join live coaching sessions and livestreams with Jason Mickool, Coach Micheal Burt, and guest experts designed to keep you sharp, focused, and accountable.

Greatness Lab Portal

Can't attend live? Stream all sessions, coaching replays, and trainings anytime inside your private member portal. Access resources, recordings, and tools that help you execute faster.

Platform Infrastructure

Members receive early access to new programs, Greatness Lab events, and platform resources. Plus priority invitations to in-person experiences and direct access to the team.
See what’s included ↓
Full-Service IMO
30+ carriers, case design, underwriting support, commission processing
Broker Dealer
Securities capability, compliance oversight
RIA Services
Fee-based planning infrastructure
Case Support
Underwriting, new business processing, carrier coordination
Marketing Support
Compliance review, creative resources, lead gen frameworks
Compliance
Licensing, audits, regulatory guidance

Path to Full Ownership

As part of your membership, you'll see the full Greatness Lab platform: carrier contracts, equity participation, operational infrastructure, and the complete Activation program. When you're ready to go deeper, the path is clear.
Is This For You

Greatness Lab Membership is for you if...

You're Done Playing Small: If you're tired of working harder for the same results and of surface-level networking and want real conversations that move the needle. The kind that challenge your mindset, sharpen your skills, and multiply your opportunities.

You're Tired of Building Alone: Every year, same ceiling. Every day, same grind. You know there's another level, but isolation is keeping you stuck.

You Want To Build Something Worth Owning: A sellable asset. A real exit strategy. A business that works without you grinding every day.

You're Ready: To think bigger, execute faster, and surround yourself with financial advisors and insurance professionals who expand your vision of what's possible.

You Want Access: To elite coaching, a network of serious producers, and the infrastructure to build a practice that creates real freedom and real wealth.

What Top Experts Are Saying About Our Founders

"Coach Burt is the coach of all coaches. There is no better words to describe you than PREY DRIVE."

Sharon Lechter
What Top Experts Are Saying About Our Founders

"Micheal Burt is the real deal when it comes to coaches. He will teach you how to build, grow, scale, and get major spikes in your business like no other."

Grant Cardone
What Top Experts Are Saying About Our Founders

β€œJason is a true leader β€” someone who not only understands the financial services industry at a deep and meaningful level but knows how to translate that knowledge into real growth... In my entire career, I have never seen a firm grow in every single measure the way that Florida Financial Advisors has.”

Mike Vietri
Chief Distribution Officer for AmeriLife
What Top Experts Are Saying About Our Founders

"Jason is not your typical speaker. His no-fluff, no-nonsense approach is backed by real systems and real processes. He teaches from a place of doing, not theory, and challenges people to extend how they think and execute."

Martin Montana
Founder & CEO of GHW

Greatness Lab Membership

Greatness Lab is building a founding community of financial advisors and insurance professionals who are serious about growth and acceleration. For a limited time, membership is free.
This isn't a spectator sport. Members who engage and take action will have opportunities to go deeper. Members who don't will eventually transition to other options. We're looking for builders who aspire for greatness.
JOIN NOW

Your Seat At The Table Is Waiting. Claim It Now

700+ advisors are already building together. Your seat in the community is waiting. Join advisors who are building bigger, together. Space is limited and membership is reviewed on a rolling basis.
FAQ

Still Have Questions

We get it. Making the right move matters. Here are a few common questions we get from prospective members:

What's the catch if it's free?

Greatness Lab gives firms a clear screening process so you’re not guessing. We help you define what a successful producing advisor looks like in your model, then screen for more than licenses and a rΓ©sumΓ©.
Membership gives you community, coaching, and events. Full affiliation includes carrier contracts, equity participation, the complete Activation program, and operational infrastructure. Membership is where most people start.
Yes. Membership requires no changes to your current setup. Experience the community, the coaching, and the events first. If you decide to fully affiliate later, that conversation happens when you're ready.
Greatness Lab is built for advisors who are already producing but know there's another level. If you're serious about building a platform, you'll be in the right room.
Coaching sessions cover leadership development, business scaling, team building, and wealth creation. The focus is on transforming your practice into a platform you can scale or sell. And, to help you reach new heights in you leadership powers
There's no minimum. You get to choose how involved you are. That said, the more you engage, the more you'll get out of it.
Independent financial advisors and insurance professionals, insurance professionals, agency principals, and producers serious about building platforms. 700+ financial advisors who share ideas, collaborate on cases, and grow together.
This one is built by people who've done what you want to do. Built, scaled, exited. And now they're focused on helping you do the same.

Not ready to join?

Start by attending an upcoming event to experience the community firsthand.
Scale Without Surrender