Live Two-Day Intensive | June 25-26, 2026 | Nashville or Virtual

The Annuity Operating System

The System Behind $600M+ in Annuity Production Last Year

AOS is the proven sales and operating system Jason Mickool built to help advisors lead stronger annuity conversations and create more consistent production.

Live June 25–26 with Jason Mickool, who built AOS, and Coach Burt, who has coached many of the highest-performing salespeople and entrepreneurs in the country.

Attend in person at The Greatness Factory in Nashville for the full immersive experience, or join live online.

If you are capable of more than you are producing, this is for you.

Nashville is filling. Virtual is open until the day before.

Built and refined over eight years of real client conversations. Proven through real advisor production

Here is what it produced.

$600M+

In Annuity Production Last Year

700+

Advisors Closing With It

8 Years

A Refined, Reliable Sales and Operating System

4.87 / 5.0

From Past
AOS Attendees

You do not have a product problem. You have a conversation problem.

Strong product knowledge is not what closes deals. The conversation is.

WHAT YOU WALK AWAY WITH

Two days. One system. Monday morning ready.

In two days, advisors experience how AOS works, why it works, and how to start applying it in real annuity sales conversations.

Why Your Deals Stall
The Exact Process And Conversation That Get Clients Moving Forward

How To Explain Annuities So Clients Understand
Without Over-Talking

How To Move Clients From Interest To Signed
Naturally, Not By Pushing

The 5 Objections That Kill Annuity Sales
And What To Say Every Time

The Follow-Up Discipline
That Keeps Clients Engaged

Advisors leave with a system they can use in their next client meeting.
Two days in the room. Start closing.

Coach Micheal Burt — live at a past Greatness Lab event.

This is not another seminar.

The Greatness Factory · Nashville 
Virtual seats are unlimited. In-person seats are not.

The Annuity Operating System

Built and refined over eight years of real client conversations. Proven through real advisor production

$600M+

700+

8 Years

4.87 / 5.0

You do not have a product problem. You have a conversation problem.

Two days. One system. Monday morning ready.

Why Your Deals Stall
The Exact Process And Conversation That Get Clients Moving Forward

How To Explain Annuities So Clients Understand
Without Over-Talking

How To Move Clients From Interest To Signed
Naturally, Not By Pushing

The 5 Objections That Kill Annuity Sales
And What To Say Every Time

The Follow-Up Discipline
That Keeps Clients Engaged

This is not another seminar.

No binder to take home and ignore.

No theory from a stage.

Two days watching the system work in real client conversations.

Professionals who are done performing in spurts and ready for consistency

Pick your seat.

Virtual seats are unlimited.In-person seats are not.

The Annuity Operating System

Built and refined over eight years of real client conversations. Proven through real advisor production

$600M+

700+

8 Years

4.87 / 5.0

You do not have a product problem. You have a conversation problem.

Two days. One system. Monday morning ready.

Why Your Deals Stall The Exact Process And Conversation That Get Clients Moving Forward

How To Explain Annuities So Clients Understand Without Over-Talking

How To Move Clients From Interest To Signed Naturally, Not By Pushing

The 5 Objections That Kill Annuity Sales And What To Say Every Time

The Follow-Up Discipline That Keeps Clients Engaged

This is not another seminar.

No binder to take home and ignore.

No theory from a stage.

Two days watching the system work in real client conversations.

Professionals who are done performing in spurts and ready for consistency

Pick your seat.

Virtual seats are unlimited.In-person seats are not.

Why Your Deals Stall
The Exact Process And Conversation That Get Clients Moving Forward

How To Explain Annuities So Clients Understand
Without Over-Talking

How To Move Clients From Interest To Signed
Naturally, Not By Pushing

The 5 Objections That Kill Annuity Sales
And What To Say Every Time

The Follow-Up Discipline
That Keeps Clients Engaged