Greatness Lab Events

THE GREATNESS LAB

Featured Events

The $600M Annuity Sales & Operating System - June
Jun 25 - 26

Coach Michael Burt & Jason Mickool

The annuity sales system behind $600 million in production across 700+ advisors and 6 regional brands. Two days breaking down how to position, close, and scale annuity revenue, led by the team that built it. In-person at the Greatness Factory or live stream from anywhere.

Aug 20 - 21

Coach Michael Burt & Jason Mickool

The annuity sales system behind $600 million in production across 700+ advisors and 6 regional brands. Two days breaking down how to position, close, and scale annuity revenue, led by the team that built it. In-person at the Greatness Factory or live stream from anywhere.

Oct 8 - 9

The annuity sales system behind $600 million in production across 700+ advisors and 6 regional brands. Two days breaking down how to position, close, and scale annuity revenue, led by the team that built it. In-person at the Greatness Factory or live stream from anywhere.

Events

Environments That Activate Drive
Apr 13

Coach Michael Burt & Jason Mickool

Environments That Activate Drive reveals how physical, cultural, and operational environments influence performance. Learn how top performers design spaces, standards, and rhythms that ignite focus, urgency, and sustained execution.

Becoming the Advisor of Influence in Your Market
Apr 14

Becoming the Advisor of Influence in Your Market: How to Become Known in a Saturated World breaks down how to cut through noise, position authority, and stand out with clarity. Learn how to build credibility, attract opportunity, and become the person people recognize and seek out.

Frequency Is Your Future
Apr 28

Frequency Is Your Future explores how mindset, habits, and consistency shape results. Learn how to raise your personal and professional frequency to attract better opportunities, stronger relationships, and sustained success over time.

Objection Handling
May 11

Coach Michael Burt & Jason Mickool

Objection Handling teaches how to confidently address resistance and move conversations forward. Learn proven strategies to reframe objections, build trust, and close deals by responding with clarity, control, and precision.

Follow-Up Systems That Convert
May 12

Follow-Up Systems That Convert: The Art of Follow Up and Closing breaks down how disciplined communication and strategic persistence turn conversations into decisions. Learn how to stay top of mind, eliminate stalls, and consistently bring deals to a close.

The Explanation of Value
May 26

The Explanation of Value teaches how to clearly communicate what you do, why it matters, and why it’s worth paying for. Learn how to articulate value with confidence, eliminate confusion, and move prospects to decisive action.

The Process & Systems to Scale
Jun 8

Coach Michael Burt & Jason Mickool

The Process & Systems to Scale?: breaks down how structure, discipline, and repeatable systems drive consistent results. Learn how to follow a proven process, eliminate randomness, and execute with clarity to scale performance and outcomes.

How Clients Make Decisions
Jun 9

How Clients Make Decisions reveals how people think, evaluate risk, and choose. Learn how to guide conversations, reduce hesitation, and help others move to confident decisions without pressure or manipulation.

The $600M Annuity Sales & Operating System - June
Jun 25 - 26

Coach Michael Burt & Jason Mickool

The annuity sales system behind $600 million in production across 700+ advisors and 6 regional brands. Two days breaking down how to position, close, and scale annuity revenue, led by the team that built it. In-person at the Greatness Factory or live stream from anywhere.

Need help with registration or access?
Email [email protected] or call (813) 333-1683.