On April 29, 2026, Jason Mickool released his first book, Built to Lead, Built to Scale, in a live virtual launch attended by more than 500 readers. Within 24 hours of the launch close, Amazon ranked it a #1 Bestseller in its categories.
The Launch
The April 29 event ran 20 minutes. Carli Jeffrey of Game Changer Publishing co-hosted alongside Jason. Readers joined from Tucson, Tampa, Chicago, Sarasota, Dallas, Philadelphia, Atlanta, Austin, Nashville, and Melbourne. Allyson Mickool, co-founder of Florida Financial Advisors, was in the audience. So were team members and friends who watched Jason build a 700+ advisor practice across 27 locations and 18 states over nine years, ending in a $100M+ transaction.
By the morning of April 30, Built to Lead, Built to Scale held the #1 Amazon Bestseller position in its categories.
What Jason Said About the Book
On the launch call, Jason described the book as the result of nine years of leadership and scaling lessons he wanted to put on paper for the next founder. In his own words from the launch:
“Scaling a business is all about the person that you become. Really it is the journey from sitting at the kitchen table and trying to figure out what to call the business, for everybody who decided you are smarter than your boss, or you can do it on your own, and you have taken that leap of faith.”
When asked which chapter mattered most to him, Jason pointed to the one on the five levels of leadership, taught to him by Ray Kelly, and the cultural norms drawn from Theresa Raddy. Both, he said, sit at the core of the leader he became and the practice he built. Leadership, in Jason’s framing on the launch, is the boss of every company.
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When asked which chapter mattered most to him, Jason pointed to the one on the five levels of leadership, taught to him by Ray Kelly, and the cultural norms drawn from Theresa Raddy. Both, he said, sit at the core of the leader he became and the practice he built. Leadership, in Jason’s framing on the launch, is the boss of every company.
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Real impact on which founders see it next.
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